Orthocrat Appoints Hayim Raclaw Vice President of Business Development

Tel Aviv, Israel, Jan 18, 2006 – Orthocrat, a leading provider of innovative orthopedics planning and
templating solutions, today announced the appointment of Hayim Raclaw to the newly established position
of Vice President of Business Development.
Prior to his appointment, Raclaw was Vice President of ContextVision Inc., the North American
subsidiary of ContextVision AB of Stockholm Sweden, a medical image enhancement and processing
company. In that position, he directed business development and sales throughout North America and
successfully quadrupled annual revenue from the USA and Israel. During his three year tenure at
ContextVision, he secured 14 OEM and VAR contracts with medical imaging companies and expanded
product sales into new markets.
In addition, Raclaw brings to the position over six years of experience with Cedara Software Corp.
Most recently, he served as Director of Business Development for Cedera, working with a customer-focused
team that defined, launched and sold a wide array of medical imaging software products and PACS
applications into the OEM, integrator and distributor markets across North America, Europe and Israel.
Zeev Glozman, CEO of Orthocrat, commented, “Hayim brings to the company international sales
and marketing experience from the medical imaging industry. We are extremely pleased to have a
professional of Hayim`s caliber with a proven track record of expanding revenue and growing solid business
relationships. Hayim`s experience in sales and customer relations, together with Orthocrat’s existing highly
qualified team, will be critical to our success.”
Hayim Raclaw said, “I am excited about working with Orthocrat’s exceptional team. This
entrepreneurial company develops innovative technologies that get recognized by both the end user and
distributor markets and this has been rewarded with an impressive record of growth. Given Orthocrat's team,
the market, and our partners, the future looks bright. Orthocrat is creating technologies of superior clinical
and IT value for the growing Orthopedic market.”

About Orthocrat
Feature-rich, user-friendly and Web-based, TraumaCad is the industry’s leading digital orthopedic
surgical planning and templating solution. It streamlines interventions, enhances outcomes and cuts costs
by enabling advanced orthopedic surgical planning through precise manipulation of soft-copy images and
application of fixation and prosthetic systems. TraumaCad also includes advanced modular deformity
correction and pediatric packages.
Realizing a host of advantages over competing solutions, TraumaCad is a thin-client, DICOM
application that integrates with any PACS and network architecture, while delivering a consistent orthopedic
work environment over a Web-enabled PC. While distinguished by its standards-based architecture, it also
is a highly effective stand-alone orthopedic solution.
Orthopedic surgeons at prestigious U.S. institutions have chosen Trauma-Cad for its industry-leading
benefits. The advanced software solution also been selected by a range of well-known medical equipment
manufacturers for integration into PACS solutions to enable state-of-the art digital orthopedic functionality.
TraumaCad was developed by a team of highly experienced clinicians who recognized a gap in the
marketplace and were committed to filling it with a comprehensive, thoughtfully designed digital solution for
orthopedic surgeons that they themselves would use. With offices in the U.S. and Israel, Orthocrat was
formed in 2003 to market TraumaCad worldwide and maintain the company’s strong commitment to
research, development and quality that today has become its hallmark.

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